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The Anchoring Effect: Why Showing the "Wrong" Price First Increases Sales
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The Friction That Increased Sign-Ups by 18%
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The Goal Gradient Effect: Why Punch Cards Work Even When the Math Doesn't
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Why Amazon Shows "Frequently Bought Together" Below the Button
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Why Round Numbers Feel Like Lies (And Precise Prices Feel Fair)
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How Admitting a Flaw Made Avis the Second-Biggest Car Rental Company
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How Amazon's "Ugly" Add-to-Cart Button Destroys Beautiful Competitors
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How Booking.com Weaponised Your Fear of Missing Out
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How Airbnb's "Rare Find" Label Triggers Immediate Bookings
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How I’ve Used The Pratfall Effect
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Pricing is Underrated
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The $300,000,000 Button
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The Decoy Product That Exists Only to Make You Choose the Expensive One
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The Delivery Date That Outsells Delivery Speed
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The Ellsberg Paradox
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The Form Field That Cost $12M Per Year
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The "Free Shipping" Bar That Backfired
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The "Labour Illusion" That Makes Waiting Feel Valuable
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The Peak-End Rule That Explains Why Unboxing Videos Go Viral
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The Trust Badge Placement That Killed Conversions
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Unvetted Testing Tools Hurt Your Revenue
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The Product Image Angle That Converts 27% Better
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$$$ vs $ – The New High and Low Price Signalling
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Why "9 Out of 10 Dentists" Still Works (And How to Steal It)
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Why Apple's "Buy" Button Is Smaller Than You Think
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Why ASOS Removed Their Bestseller Badges (And Sales Jumped)
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Why IKEA Makes You Build Your Own Furniture (And Love Them For It)
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Why Casper Puts a 100-Night Guarantee Above the Price
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Why "Limited Edition" Works Even When You Know It's Marketing
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Markdown Style Guide
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Using MDX
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Follow-Up Funnels
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Text-Based Emails for Conversational Ecommerce
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I'm Dumping CLV
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Third post
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Second post
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First post